Founding batch · In development
The AI companion with a little character.
One soft silicone AI companion for your desk and your bag. Talk through ideas, keep track of the useful bits, and bring your AI into your day.
Fig listens and keeps what you say. It doesn't talk back — answers and playback live in the phone app.
One Fig, its Core,
charging dock and bag clip.
Free plan included — 300 minutes a month. No paid subscription required.
Choose your Fig $5 deposit↗$5 today. $74 only when your figure ships.
$5 fully refundable any time before your figure ships — one click, no questions
Good company.
A little help.
Made for the moments
- At your deskThe idea between meetings, kept.
- On a walkThe note you'd otherwise forget.
- After a meetingThe follow-up you owe, remembered.
- StudyingThe session, summed up for later.
- At 2 a.m.The thought, saved for morning.
Your Fig, your space
Good company.
Plus one, everywhere.
On your backpack, above your screen, or beside your keyboard.
One Fig perches on your desk or monitor and clips to your bag. Each starter includes one Fig, its charging dock and bag clip. Concept images · Final design may vary.
Seven characters. One starting price.
Pick your Fig.
Meet your kind of company.
Same Core inside. A character you love outside.
Your first character is included in the $79 starter. Change your character any time before manufacture, free.
See what a Fig is designed to doHow it’s designed to work
“Hey Fig…”
Start there.
An idea to explore. A plan to remember.
A little help, right where you are. This is an illustrative preview of the experience we’re building. Playback and spoken responses live in the phone app.
You say
“Hey Fig… Saturday’s shoot: I’ll bring the camera, and Jess will find a location. Keep that for me.”
Saturday shoot
- When
- Saturday
- Camera
- You
- Location
- Jess
Design target · Not yet validated. Voice activation is a proposed interaction. Designed with glowing recording eyes and a physical hardware mute. Let everyone know and get their permission before recording a conversation.
Say it out loud
Tap Fig's crown or say “Hey Fig…” and talk the way you'd think it.
Fig keeps it
Your words land in the app: transcribed, tidied up, and easy to find again.
Use it anywhere
Read or listen in the app, or send it on to the AI you already use.
Your AI, in good company
Your favourite AI.
A little face.
Hook Fig up to your agents or models.
The idea: bring the AI you already use into a companion you can talk to. A research agent for a new idea. A planning assistant for a busy week. Your setup, with a place on your desk.
Proposed capability. Connections, supported models and setup are still being explored.
Fig passes it on to
Illustrative connection concept
Room for a little company
Your desk.
Your dorm. Your day.
For the thought between meetings.
The late-night study session.
The idea you want to come back to.
Small companion. Thoughtful details.
Made for the everyday.
These are design targets for Fig.
Battery life and offline capture still need engineering validation.
12-hour battery life
A full day of company.
Design target · Not yet validatedWorks offline
Capture now. Sync when you’re back online.
Design target · Offline capture only
Eyes that let you know
Designed to glow while Fig is listening.
Planned recording indicatorOne Core. Your character.
Keep the electronics. Switch the silicone suit.
Reusable Core designOffline capture does not mean offline AI responses. Battery life and offline capture still need engineering validation.
The whole family fits
Keep your Core.
Change your character.
One reusable electronic Core fits the whole family. Pull on a different silicone suit to change your character and assistant.
Extra suits planned at around $20 each.
What’s inside a Fig?
The compact Core holds the eyes, microphones, and electronics in the head and upper torso. Below the chest, the one-piece suit is solid, soft silicone. Fig has no speaker; playback and spoken responses live in the phone app. The design is still in development.
A little room on your desk
About 9 cm.
Soft silicone. Little feet.
A full-bodied character, designed for a spot on your monitor.
Founding-batch AI companion
Your Fig
starts here.
Good to know
Good questions.
A few details before you make room on your desk.
What does my $5 reserve?
A place in the founding batch of Hello Fig. The $79 starter includes one Core, your chosen silicone character, a USB-C charging dock and a bag clip. The same Fig works on your desk and your bag. Your $5 deposit is part of that price. $74 only when your figure ships.
Do I need a paid subscription?
No. Every Fig includes a free plan with 300 minutes of transcription a month. For heavier use, an optional Fig Plus plan ($12/mo for unlimited minutes) is planned — full details come before your Fig ships, and nothing is ever charged unless you choose it.
Can I change my mind?
$5 fully refundable any time before your figure ships — one click, no questions
Change your character any time before manufacture, free. Read the refund draft.
Does it record conversations?
Recording audio is part of the planned experience. The eyes glow while it listens, and a physical hardware mute lets you stop recording. Let everyone know and get their permission before recording a conversation.
Audio storage, retention, and deletion details are still being finalised. Read the privacy draft.
When will it ship?
No ship date is promised. Hello Fig is in development, and these images show the product concept. Final design and specifications may vary. $74 only when your figure ships.
Is this a custom figure of me?
Choose from seven ready-made characters: Ollie, Miso, Fenn, Boba, Rocky, Mina and Nico. Photo uploads and personalised figures are not part of this reservation.
A note from Andrew
I’m building Hello Fig to make useful technology fit into your day, at your desk or on your bag. These reservations help me understand which characters people want and where they’ll use their Fig as the product develops.